The bizarre nature of a human representing common mishaps makes otherwise stressful scenes feel funny and relatable. Thus, we have an easier time recalling them (and may be more likely to buy from the company that created them).įor example, the insurance company Allstate has used its Mayhem character-a humorous anthropomorphization of various destructive and unexpected situations-to create popular commercials for years. Strange and funny commercials usually don’t match our brains' existing categories for ads, so they stand out instead of blending in with countless others. Other experts suggest that funny and bizarre ads are easy to remember because they defy our brain’s natural tendency to categorize information. Think of a commercial you can easily recall-it’s likely something bizarre, something that made you laugh, or both.Īccording to some advertising experts, funny ads are easier to remember because we pay more attention to them than to non-humorous ads, thus creating the foundational memories that Lorayne and Lucas discuss. How Advertisers Use Humor and Peculiarity to Create Memorable CommercialsĪdvertisers take advantage of our tendency to remember humorous and strange information to create memorable commercials. Thus, we pay close attention to moving images and are more likely to remember them.) Many predators that threatened the survival of early humans moved quickly, so our brains became highly adept at detecting motion. (Shortform note: In Brain Rules, John Medina explains that visual aids for learning (like our unusual, active mental pictures) often involve action and motion because of how we evolved. For instance, to create your association for the first two words on our example list from Step 1- moon and pencil-you might imagine that the moon has grown arms and is waving around a giant pencil. But it’s an approach that seems to work really well for me.Furthermore, Lorayne and Lucas suggest incorporating action into your mental image, as actions are easier to remember than static pictures. It’s messy and inconsistent and probably not much use to anyone else. In fact, most things I’ve memorized have ended up being based on a combination of techniques: location, story, links, and numbers based on Major as well as rhymes and shapes and important personal connections. That doesn’t mean it’s my only memory technique. For decades I’ve relied on the Linking method-which I first read about in Lorayne’s The Memory Book when I was in high school in the 70s-for remembering my parking spot at the airport. Let’s celebrate them.Īs for the value of the peg system… If it works for you, use it. We all get inspired and educated in different ways, by different people. I don’t see much value in trying to rank the individuals who have increased our awareness and understanding of memory techniques. The number of times you hear his book called out as the reason memory athletes got into competition in the first place is remarkable. I’d say that Foer’s Moonwalking with Einstein, combined with his numerous talks across the country (and on the Internet) has had a similar impact on our current generation, but amplified many-fold due to today’s communication technology. He made memory part of the public discussion. Lorayne was all over TV back in that decade, performing the same kinds of memory feats that are part of most public demonstrations today. I would say that Lorayne had a similar impact on his generation in the 1970s that Joshua Foer has had on our current generation. I moderate another forum and know duplicate topics are very annoying, so if I overlooked something, please point me in that direction. I searched everywhere and although Lorayne was mentioned a few times, I haven’t seen these questions answered. So I ask, are Harry Lorayne’s methods outdated? Can I become competitively fast with the methods in this book? If yes, how fast? If not, is this book still worth reading? As a magician most interested in speed cards, I wouldn’t want to put in hours learning Lorayne’s peg system for memorizing cards just to find out that I can’t get fast with it. However, I want to know if learning the methods in this book would limit me later. This book seems to have methods on memorizing everything I would need to memorize to become successful in this field. One of my magician friends was cleaning out some of their stuff and gave me Harry Lorayne’s How to Develop Super Power Memory. I’m a new user to this forum and really have no idea what I’m doing when it comes to memorizing things but want to get into this and don’t want to limit myself.
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